Electric Cars: City Buyers Ready for Plug-In Vehicles - TIME
But a new report by the consulting firm McKinsey finds that in megacities — metropolitan areas with over 10 million people — there might already be enough interest to get electric cars moving off the lots surprisingly fast. In New York City alone — one of three megacities McKinsey surveyed, along with Paris and Shanghai — the firm estimates that electrics could account for up to 16% of new-vehicle sales as soon as 2015, up from virtually nothing today. "There's a small group of early adopters, people who are really interested in this technology," says Stefan Knupfer, who heads McKinsey's Automotive and Assembly practice in the Americas. "The question is how to identify those early adopters."
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