Meet Purewatercraft: This startup is building the ‘Tesla for boats’
by Taylor SoperTesla has already changed the way we think about electric cars. Now one Seattle startup vet wants to do the same for motorboats.
Andy Rebele, an entrepreneur-turned-investor, is the founder of Pure Watercraft. His three-year-old company is building high-performance all-electric recreational boats that Rebele says mimic the quality and engineering of Tesla’s vehicles.
“This is like the Tesla for boats because we take a professional engineering approach to our product development,” said Rebele, who sold CityAuction to IAC/InterActiveCorp for $54 million back in 1999.
Rather than simply bolting an electric motor to an existing outboard motor housing, the company is building the entire product from the ground up to be electric.
“Just as Tesla discovered that you have to use lightweight body materials and re-engineer where you place the motor and batteries, we’ve done the same with outboard motors and boats, to build a product that shows what electric can really do,” Rebele explained. “That’s the only way to achieve the range, performance, longevity, and quiet experience we think boaters want.”
Meet Purewatercraft: This startup is building the - GeekWire