Stunning visuals in experimental short to be used by Tesla Motors

Follow that link and you'll end up here:

Tesla: Origins on Vimeo

That's very cool. I wonder what they're going to use it for.

Love it.

It's very beautiful and well produced, - - - but
If I knew nothing about Tesla and the Model S I would still know nothing after seeing this other than they make a nice car that can do doughnuts in the dirt
So I don't see this being used in any way to sell more Model S or even increase the awareness of Tesla and it's mission.

I'll echo everything said before me ... but I see nothing that indicates that this was commissioned by Tesla. If it was, I'm surprised they would let it be posted early like this. Really?

Tesa Origins video by David Holm:
[video=vimeo;98160242]http://vimeo.com/98160242[/video]
David Holm's portfolio: Supply Demand

I don't like it. It is too cliche and cold. If I had to score it I would give it 05/100. It couldn't be worse. There is no story, no style, not excitement, no humor. It doesn't even properly show the car. It doesn't say anything at all about Tesla. It looks like the guy who made it has no idea or passion for Tesla. I don't know how a person can be so clueless. There are so many things to say about Tesla and this artistically challenged moron comes up with BS like that. It is useless rubbish not worth talking about. The execution is great but the idea is total BS. It looks like they have spent 2 weeks making the video and 2 minutes coming up with an idea. I hope Tesla didn't pay for that video. If they did, they should ask for their money back.

There are already two great fan made Tesla adverts that are far better. Both are friendly and fun. I would score Modern Spaceship 90/100 and Nozzie 93/100.

Nozzie

Modern Spaceship

Edit:
Some scenes remind me of land speed records in desert. High top speed is not something Tesla is claiming. It gives the wrong message and targets the wrong audience. When I watch the video to me it says animalistic, wild, super fast, untameable, none of which are suitable terms to describe a Model S. It's like this guy hasn't got the slightest clue. After watching it a few times I have to change my score to -5/100. This ad is worse than having none.

Jalopnik - This Is Officially The Best Tesla Advertisement Ever

Amazing video:
http://jalopnik.com/this-is-officially-the-best-tesla-advertisement-ever-1614040468
[video=vimeo;97904493]http://vimeo.com/97904493[/video]

Cool!

Some previous discussion here:

Stunning visuals in experimental short to be used by Tesla Motors | TMC

All this is missing is some shaky-cam action shots to accompany the fast cuts!

To me that David Holm video fails to balance "form" with "function". The message, if there is one, is overwhelmed by the razzle dazzle. And the doughnuts in the desert do nothing for me.

I agree, not really a great messaging video for Tesla, and doesn't seem to be made by them, but gosh, it sure looks like it would be fun to be in the car driving circles in the desert!

Cinematography and editing are excellent ..... but what's it trying to say?
If this short was meant to be an advert, I suspect that not many would get it, sorry...

i like much more this advert:
Just the car is wrong.

I agree with others who find the Origins video less than brilliant. I would hope that Tesla as a brand doesn't embrace the rage/violent/animal/menace/macho/competitive aspect of cars, the way BMW, Porsche, and other brands have done over the years. The end of ICE doesn't need to be a "war on ICE".

I like it, but to me it screams 'Top Gear' during one of their artsy fartsy segment intros (that they tend to do very well). Too abstract for a 'commercial' though.

pete8314 said:

I like it, but to me it screams 'Top Gear' during one of their artsy fartsy segment intros (that they tend to do very well). Too abstract for a 'commercial' though.

Click to expand...

Funny, that's the first thing that came to my mind as well. Absolutely Top Gear style. Not that Tesla should use that approach imho though.

Interesting thing is, here at work, I haven't got sound, so I had to watch the clips as silent movies. And as such, the "Origins" video, though stunning visually, didn't touch me emotionally very much, nor would it have told me anything about Model S apart from the fact that it must be quite a fast car. But without sound one didn't even get the info that it is an EV!

The two fan made videos are interesting in other ways. The "Nozzie" commercial as a silent film didn't tell me much or touch either, but it reminded me of the Pixar opening animation of Luxo Jr. :wink:

The "Modern Spaceship" clip otoh is great. Even without sound (perhaps even more so that way) it felt sweet, emotionally touching, and very funny.
I think if Tesla thinks of actually advertising on TV, that clip should be the one (or one of the ones) that they use.
I am certain, if they showed that clip over here on German TV prime time, it would work absouletly great. It is even remininscent of some VW commercials like this one:

The Force: Volkswagen Commercial - YouTube

:smile: