So is this some sort of a rubber coat?
Precisely. Plasti Dip is essentially a liquid rubber. After it dries out it becomes a regular rubber, same as on your tool handles:
Can you give more details on this product? Sounds like a spray on DIY alternative to paint armour and wrapping in one???
Well. I'd say it's more like an alternative to the vinyl wrap. It's much cheaper and like a vinyl wrap it's completely reversible. It will protect the body from small stones, salt and exhaust contaminants, but it's not an armor by itself. You can apply it on top of your paint armour, however.
Yes please provide more info on the product, price, application, etc.
There are various form factors depending on the type of a job. For the entire car I got 3 gallons, about $80 per gallon. You can also buy a clear coat and add all kinds of metallizers, pearls and flakes to achieve all kinds of colour effects including glowing in the dark (hehe,
I'm not kidding) ;-) I have never used this stuff but some videos I saw look pretty cool.
There are videos on youtube on how to apply plasti dip properly. I would start with
this playlist. The guy seems to know well what he's talking about and there are all kinds of projects from emblems and wheels to the entire cars. Saying that, I would highly recommend trying on something other than your Tesla first. I dipped my wife's Infinity G35 first and made some mistakes that I learned a lot from. But any metal sheet would do. Basically the idea is to hold the sprayer steady on a proper distance from the surface. And clean the surface properly. And put enough coats. that's pretty much it.
Will be interesting to hear how well it lasts.
The stuff has been around for years (I had no idea though) and it seems like it lasts for years. And you can easily peel it off any time, but only if you have a thick enough layer of dip.
Here is a 30 seconds video that shows it best: