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It's not the rock chips that are a problem per se, but the paint overall seems soft and prone to scratches.
I used to be a big fan of hard car waxes (wax on—wax off), but I've learned over the years that you can get just as much shine out of instant detail sprays—if your clear coat is in good shape. The instant detail products won't last as long, but they're a lot faster & easier, and they won't lead to wax buildup. Hard carnuba wax certainly isn't bad for your car, but it does involve a lot of work. Whichever route you go, be absolutely certain that all of your polishing cloths have been freshly laundered before they come in contact with your paint.
Another view on the subject: waxes aren't really for shining up the car. Polishing shines the car. Waxes can add depth to the shine -- certainly if you have dark paint (you know this as a Ferrari owner). I see waxes as additional layers of protection for your car. QDs don't add enough protection on top of the clear coat. Today, you can get some very high quality paste waxes that will give you protection for 3+ months. For others who are interested, sealants will give you longer protection (4-6 months), and nano coatings will offer you even longer protection. There are quite a few coatings, and some will give you up to 1-2 years of protection.
I've tried Gtechniq C1 + EXO, Permanon Platinum, Hydro2 and C.Quartz. I just finished coating my wife's car with Permanon Platinum, and not only did it make the paint look glassy, it sheets like crazy!
Beautiful looking car there!
Chicago may be a little different. There's a lot of pollution around here, and the salty slush was just a pain in the rear. I have three different sealants that I've used: Menzerna Powerlock, Blackfire Wet Diamond All Finish Paint Protection and Wolfgang Deep Gloss Paint Sealant 3.0. They're all very good, but I think the Menzerna has been my favorite so far.
Are you applying those yourself or do you have a good professional shop in the Chicago area that applies them for you?