My response on your blog page:
Some of the problems of perception with hydrogen are:
1. It's everywhere, therefore free or nearly so.
2. The only emission is water.
3. Fuel cells are inexpensive and require no maintenance and never wear out.
Of course all these ignore the realities of hydrogen and fuel cells, but coupled with the promised convenience of quick fill ups that people are used to end up perpetuating the myth of hydrogen. Myths die hard, even in the face of facts.
Part of the problem, too, is that consumers at large are just not familiar with BEVs because they have not been exposed to them.
Hydrogen seems more like the gasoline that they know, so that seems more appealing. I think some of the low-price mass adoption folks would be interested in a 100-150 range car even with the current limitations knowing that it is always "full" when they leave the house in the morning, so they never have to go to the gas station.
I think that is one of those things that people will have to see working in practice by their early adopter neighbors before they begin to believe it. I think they will also like the quiet of electric cars over gas ('though admittedly hydrogen gives them that too).
I'll add to this list.1. It's everywhere, therefore free or nearly so.
2. The only emission is water.
4. Companies that I have heard of keep telling me it's the future. (not some science nerd or greenpeacer)
Apparently $3.50 was the magic breaking number. When gasoline went all the way to $5.00 a gallon a lot of people looked at the range and quick fill limitation again and many were willing to rework their lives to avoid the fuel stranglehold.
I agree with Tesla's early premise that if the car can go a whole day of traveling -around 500 miles- a significant portion of car buyers will be persuaded to convert -even with a long charge. Maybe not all, but certainly enough buyers to satiate multiple makers of EVs
The world loves to be deceived.
They may not sell lots of them - it may even be a one off special - but having such a Halo Car would be good for Tesla and the EV movement in general.
I have to disagree. One of the biggest criticisms of the Roadster is it is unobtainium for most people. An even more outrageously priced vehicle won't help the image at all no matter how far it goes. Plus unlike the Roadster with all the battery you'd need it would not be a great performer.
I think that there has been an important failing in the promotion of electric vehicles through the traditional motoring media. The present system functions on tight deadlines with new cars available for a few hours only. It would appear that EV manufacturers haven't succeeded in challenging this.
Naturally in this situation, review-writers agitate over any issue which may delay their work, so we shouldn't be surprised when they write of the "inconvenience of recharging". The prospect of having to lose review-time while the car is recharged is the auto-journalist's very own form of range anxiety. Call it "review anxiety".
Providing multiple cars is one approach, but as we saw with Top Gear, concern over recharing was the point they wanted to make, so they made it anyway. Maybe some minds will never be changed.
Likewise, talk of battery swapping will be jumped on by the press since it represents more of the same; it reinforces the perception that what we need in our motoring is yet more infrastructure. It's a red herring.
So until an EV manufacture goes the extra mile and fits a free charger in the home of an auto journalist, who then lives with the reality of home recharging for a couple of weeks or a month and then writes about their experiences, then no one is going to really understand the advantages of this system over the well-ingrained habit of regular trips to the re-fueling station.
Just to reinforce the point, a second (lower power) recharge point should be fitted in the journalist's office parking bay - just to emphasise how much non-driving/possible-recharging time is available in a typical 24 hour period.
Lots of people just assume that they couldn't live with a BEV. It's time to show them that's false.
A long-term test of the Roadster is long overdue. At least, that's what you tell the journalist - the real story is all about how easy it is to live with recharging.
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