The reason I say GM=Kodak is because they had some technology and fumbled, just like Kodak did with the digital cameras.
Yes, Ford, Honda, and others were dismissive, and still are, about EVs, and released half hearted EVs and went different routes (hydrogen, fuel cells, hybrids, natural gas, etc) and in the end when EVs take off, those companies will be left out in the cold. I see them as Polariod, Svema, and Konica.
GM on the other hand had the opportunity, knowledge and experience after building the EV1, but choose to forgo that experience, go into the highly competitive hybrid industry, and retrofit a Chevy Spark. That is the shame of it, there are quite a few case studies were the exact same thing happened to other industries, yet, they fail to realize it. Once the Tesla one car of the year, they should have immediately started a massive amount of R&D on EVs
Can GM reverse directions? I would give it a 25% chance survival, at least they may stave off the wolves long enough with the Voltec
Ford- I give them a 1-5% chance of survival, paying Toyota royalties for the hybrid tech, outsourced the Focus EV tech.