In January, Pulitzer Prize-winning auto writer Dan Neil called Fusion the best car in the segment. His exact words: “best-looking, best-screwed together, most likely to appeal to grown-ups.” Neil continued: “Heavy industry rarely comes with quite so much lyricism and shrewd aesthetic judgement.” That’s a Fusion he’s talking about, not a Tesla (TSLA).
This article is about the new Ford Fusion and its growing sales. The interesting point about this is the way that Businessweek is buttressing an argument for the Fusion by throwing in a Tesla reference. Just two years ago the same point would've been something like this: "That's a Fusion he's talking about, not a BMW."
Right? I thought that was really cool.