Been on these forums for not too long, but have been a Tesla enthusiast since day one. Currently I am in grad school and worked on a marketing project with my group members to really boost Model S sales and aid in making the car more mainstream.
This is just an inkling of what we came up with but unfortunately the page limit killed us. Please give it a read if interested and let me know your thoughts. Perhaps somebody from Tesla is reading this and might want to discuss.
It's a bit of a long read but the good stuff comes at the Marketing Plan part, I had to give a lot of background because we presented to the class who knew nothing about Tesla Motors. And the Appendix has some print ads we created.
Feel free to give it a quick readTesla Motors Marketing Proposal.pdf