Tesla Motors is opening a regional sales and service center in London, the first of three European stores that the electric vehicle manufacturer plans to launch this year.
The London facility will open this spring at 49-51 Cheval Place, formerly the Segrave Supercar Club. The showroom is in the popular Knightsbridge district, walking distance from Harrods department store and convenient to Heathrow Airport.
London Mayor Boris Johnson, a fan of the Roadster, said Wednesday he hoped to introduce 100,000 EVs and to build 25,000 charging stations in the capital. Prime Minister Gordon Brown – also familiar with Tesla – said EVs would be one cornerstone of his economic recovery plan.