Who Lost The Total Tesla Twitter War? An After Action Report - TTAC

From the article: "Where I worked most of my professional life, CEO’s of car companies did not tweet."

Welcome to the 21st century. As electric cars become part of life, so will occasionally such discussions. It's not the first time: I remember the upset-ness of EV- and Volt-advocates when a reporter claimed the Volt ran out of charge in a tunnel. Or something like that.

Here is my answer to the TTAC article, since my comment did not appear there:

It's all been said and done. But all you experts, including the writer are at best shortsighted. You only see what you want to see. I understand the writer and the PR people, of course they can't say he was right - otherwise why would one need PR firms, and start questioning media. For the exact that reason you should not need PR firm if they genuinely interpreting this Tesla story as in this article. That's why Tesla does not have external ad agency or PR.


Look at it this way: this was the best Tesla PR move ever: millions $ worth of free press and media, there are now millions of people who heard about Tesla for the first time, and no matter NYT story (they admitted their bad) - a lot of them who are interested in a new or EV car will look Tesla up and will see great reviews. (Some of course will follow these kind of opinion too). See all comments on Quora if you care for another fact based perspective:


Eunu Fos PR team hope to accomplish by attacking prominent members of the automotive press? - Quora


Remember Musk build 2 successful Internet companies - and expert here say he does know know how to use marketing/twitter etc? You are kidding yourself and your gullible, uniformed readers too. You need a proof, here's 1 minute of that:


Stanford ECorner


Tesla knew exactly what their car was capable of: a minimum of 200 miles, and when the car failed that, it was bright obvious that something was not right. Why did NYT shut up and 'retracted'? But what about Tesla falsifying the data some say? You know why - because it was not the only data that was publicly available, there was more. And NYT could not argue that, and did not want to embarrass themselves more. Musk's businesses track rocket performances - you think they can't put 2+2 together for a car and give it on a plate to the NYT?
Plus also remember these king of articles have power to put a fledgling business out of the business. That's why when Musk heard about the issue he called to apologise - anything can happen, but then he saw the article and the data..


The points about the stock price in the article is pure speculation or fantasy. (Not like a financial expert wrote this article.) The stock started falling because of the upcoming options expiration Friday and had to hover around $38-$40 mark for most option calls to expire worthless - this happens all the time on the market. The timing of the negative article was definitely a help for that. But nothing to do with the tweets. The price falling on earnings is no wonder and happens all the time, - the lower it falls the cheaper one can buy it in the future once the company's manufacturing is in full swing and when the results are ready for the prime tim - towards the end of the year...


I don't care about Musk's attitude etc - he's creating the best products in the world, a lot of jobs and moving the world ahead singlehandedly. If there was not for him there would be no Tesla Motors (the pre-tesla team wanted to only build kit cars, plus they didn't have money), and there would not be SpaceX - what sensible person would go to Russia 3 times to try to buy ballistic missiles just to reignite people's interest in space programmes? The would not be SolarCity and who knows what the PayPal would be like, if at all here.
Whatever couch-pundits and experts a like, say - that's the only thing you can do, only say... Easy but also worthless ..

Norbert said:

From the article: "Where I worked most of my professional life, CEO’s of car companies did not tweet."

Click to expand...

To the article author...
Twitter didn't exist for most of your professional life. Or are you that new? If you are, then why do I care about your "long" career?