If they were smart they would have (or will) take a lesson from DVDs.
"...No single company "owns" DVD. The official specification was developed by a consortium of ten companies: Hitachi, JVC, Matsushita, Mitsubishi, Philips, Pioneer, Sony, Thomson, Time Warner, and Toshiba. Representatives from many other companies also contributed in various working groups. In May 1997, the DVD Consortium was replaced by the DVD Forum, which is open to all companies, and as of 2005 had over 250 members...."
and
"The official DVD specification books are available after signing a nondisclosure agreement and paying a $5,000 fee. One book is included in the initial fee; additional books are $500 each..."
and
"...ECMA has developed international standards for DVD-ROM..."
DVD FAQ
Here's why:
"In fact, before its third birthday in March 2000, DVD had become the most successful consumer electronics entertainment product ever."
DVD FAQ