REMEMBER YOUR JAW-DROPPING FIRST TESLA DRIVE? What if high-profile influencers across the country could experience that? For a way to make that happen, read on! DrivingElectric, co-sponsored by the main U.S. plug-in advocacy groups, wants your ideas and help in launching the Tesla Model S Ambassadors Project. And we're looking for four Model S owners inspired to pitch in a few hours a week to launch this quickly.
NOW'S A GREAT TIME to introduce to opinion-shapers everywhere the best electric car ever made. A sea-change in public awareness can begin as a core team of volunteers identifies 50 influencers in each of a few pilot locations. We'll offer Model S test rides and test drives to these community leaders, c-level executives, clerics, mayors, state-house members, and journalists. And as we duplicate the model in locations all over, imagine how that will change public awareness and support for EVs!
WE'VE SEEN HOW DRIVING THE MODEL S IS EYE-OPENING. Nothing demolishes pre-conceptions about power, range, and luxury better than riding and driving the Model S. Awards and articles praising the S as a futuristic car that's here now are opportunities. We can show it beats out high-end gas-guzzlers in performance, looks, features, thrills, and fun. In unpressured demos by owners with real everyday stories, influencers and car-shoppers can discover the electric option requires no sacrifices.
LET'S GET STRATEGIC AND SYSTEMATIC. People everywhere are intrigued by the Model S. But "official" opportunities to see and drive it are limited. That's where enthusiastic S drivers come in: Show off your car, hear the "wows," and watch people get the EV-grin. The more we reach out and get butts in seats, the more we'll build the demand pipeline for the Tesla Models S and X, and other EVs. As Tesla revs up its production volume, we want to be sure there's always a backlog of orders!
GREAT MINDS THINK ALIKE. Last fall, a version of this idea floated around at Model S Ambassadors . Now, motivated by the satisfaction of spreading the word, let's do it!
WHO'S INVOLVED? http://DrivingElectric.org offers a platform for the Tesla S Ambassador Project. The national advocacy non-profits Plug In America, Electric Auto Association, and California Cars Initiative have co-sponsored this new "utility" to make it easier for EV-curious people to find nearby EV owners and drivers. DrivingElectric.org launched last September at National Plug In Day. It will continue to get technology upgrades. Already it offers a searchable directory of hundreds of drivers, including some Tesla owners, and ways to connect to them.
WHO'S INVITING? I started CalCars.org to put plug-in hybrids on the map. It took 10 years until we declared victory as they went into mass production. Two years ago, my family became the first household anywhere with both a Chevy Volt PHEV and a Nissan LEAF EV. Then I founded DrivingElectric to get more people to experience all EVs. Now I'm awaiting 2015, when we can replace one plug-in car with a Tesla Model X -- we're #429 on the list.
WHEN THE TESLA S AMBASSADOR PROJECT GETS BIGGER, members of EAA in over 60 chapters, and tens of thousands of supporters of PIA, will be available to help expand the effort. They'll screen test driving requests, making sure strangers are qualified, so S drivers aren't inconvenienced. They'll organize local ride-and-drives and other events, partner with companies and civic organizations, and showcase high-visibility EVs from other carmakers.
EXCITED ABOUT THIS CONCEPT? Please post your comments here and spread the word, pointing other S drivers to this TMC thread. One topic: where to start? The first demo projects could be in two or three areas where S ownership is concentrated -- for instance, the Pacific Northwest, California, Florida, Chicago, NY Metro.
WANT TO HELP? We invite you to start by signing up as an owner at DrivingElectric.org. And we think four pioneers from among over 4,000 Model S owners, located anywhere, each giving a few hours a week, can get this going. Might you be one? Consider that -- and let's talk!