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Thread: Invitation: Become Model S "Ambassadors" in Your Community

  1. #1
    Junior Member
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    Jan 2013
    San Francisco Bay Area

    Invitation: Become Model S "Ambassadors" in Your Community

    REMEMBER YOUR JAW-DROPPING FIRST TESLA DRIVE? What if high-profile influencers across the country could experience that? For a way to make that happen, read on! DrivingElectric, co-sponsored by the main U.S. plug-in advocacy groups, wants your ideas and help in launching the Tesla Model S Ambassadors Project. And we're looking for four Model S owners inspired to pitch in a few hours a week to launch this quickly.

    NOW'S A GREAT TIME to introduce to opinion-shapers everywhere the best electric car ever made. A sea-change in public awareness can begin as a core team of volunteers identifies 50 influencers in each of a few pilot locations. We'll offer Model S test rides and test drives to these community leaders, c-level executives, clerics, mayors, state-house members, and journalists. And as we duplicate the model in locations all over, imagine how that will change public awareness and support for EVs!

    Nothing demolishes pre-conceptions about power, range, and luxury better than riding and driving the Model S. Awards and articles praising the S as a futuristic car that's here now are opportunities. We can show it beats out high-end gas-guzzlers in performance, looks, features, thrills, and fun. In unpressured demos by owners with real everyday stories, influencers and car-shoppers can discover the electric option requires no sacrifices.

    LET'S GET STRATEGIC AND SYSTEMATIC. People everywhere are intrigued by the Model S. But "official" opportunities to see and drive it are limited. That's where enthusiastic S drivers come in: Show off your car, hear the "wows," and watch people get the EV-grin. The more we reach out and get butts in seats, the more we'll build the demand pipeline for the Tesla Models S and X, and other EVs. As Tesla revs up its production volume, we want to be sure there's always a backlog of orders!

    GREAT MINDS THINK ALIKE. Last fall, a version of this idea floated around at Model S Ambassadors . Now, motivated by the satisfaction of spreading the word, let's do it!

    WHO'S INVOLVED? offers a platform for the Tesla S Ambassador Project. The national advocacy non-profits Plug In America, Electric Auto Association, and California Cars Initiative have co-sponsored this new "utility" to make it easier for EV-curious people to find nearby EV owners and drivers. launched last September at National Plug In Day. It will continue to get technology upgrades. Already it offers a searchable directory of hundreds of drivers, including some Tesla owners, and ways to connect to them.

    WHO'S INVITING? I started to put plug-in hybrids on the map. It took 10 years until we declared victory as they went into mass production. Two years ago, my family became the first household anywhere with both a Chevy Volt PHEV and a Nissan LEAF EV. Then I founded DrivingElectric to get more people to experience all EVs. Now I'm awaiting 2015, when we can replace one plug-in car with a Tesla Model X -- we're #429 on the list.

    WHEN THE TESLA S AMBASSADOR PROJECT GETS BIGGER, members of EAA in over 60 chapters, and tens of thousands of supporters of PIA, will be available to help expand the effort. They'll screen test driving requests, making sure strangers are qualified, so S drivers aren't inconvenienced. They'll organize local ride-and-drives and other events, partner with companies and civic organizations, and showcase high-visibility EVs from other carmakers.

    EXCITED ABOUT THIS CONCEPT? Please post your comments here and spread the word, pointing other S drivers to this TMC thread. One topic: where to start? The first demo projects could be in two or three areas where S ownership is concentrated -- for instance, the Pacific Northwest, California, Florida, Chicago, NY Metro.

    WANT TO HELP? We invite you to start by signing up as an owner at And we think four pioneers from among over 4,000 Model S owners, located anywhere, each giving a few hours a week, can get this going. Might you be one? Consider that -- and let's talk!

  2. #2
    Moderator - Model S forum efusco's Avatar
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    Nixa, Missouri, United States
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    Been a member for a while, just updated my photo. Still haven't gotten any calls though.

    I should add, for those of you who don't know Felix, he's been an avid alternative energy advocate for a long time and is a real leader in the industry. This is not some kid with an idea, this site will have a lot of involvement for major players in the EV world.
    Evan E. Fusco, MD--Nixa, MO
    Model S R77/VIN-1267-- Black 85kWh (non-perf), Tech, Lacewood trim, tan interior, Sound Studio, Air Suspension, 19" rims, twin chargers, HPWC
    Model X Reservation Sequence # 5966 (for the wife)

  3. #3
    It's about THIS car. Al Sherman's Avatar
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    Nov 2012
    Batesville, IN
    Quote Originally Posted by efusco View Post
    Been a member for a while, just updated my photo. Still haven't gotten any calls though.

    I should add, for those of you who don't know Felix, he's been an avid alternative energy advocate for a long time and is a real leader in the industry. This is not some kid with an idea, this site will have a lot of involvement for major players in the EV world.
    If Evan endorses it's good enough for me. I'll sign up.

    Might even motivate me to keep the darn thing cleaner than the Prius!
    Al Sherman Model S/P14,835 Model X/P1950 (for the wife)
    Retired Aviator VIN: 6283 Delivery 3/12/13

  4. #4
    Join Date
    Nov 2012
    Westchester, NY

    Just signed up.

    Right now EV-Curious but soon to be EV Owner. MS delivery window 2/7 - 2/21!
    100,6XX 85D, Titanium, Tan/Obeche Interior, 19" Wheels, Air Suspension, Next Gen Seats, Sub-Zero Pkg, Pano Roof, Autopilot
    Traded in 9/2015 - P12,991 Vin 5490, 85kw, Green, Tan/Lacewood Interior, 19" wheels, Air Suspension, Tech, Sound, Pano Roof

  5. #5
    Petroleum is for sissies ChadS's Avatar
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    Issaquah, WA
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    Felix has been at this for many years, and has done as much or more to advance the cause as anybody I can think of. And he's still working hard at it.

    He's right on as to what it takes to sell more cars. Which is important, because the automakers are starting to work together to oppose the ZEV mandate. If that goes away, most of the cars on the market will go away too. I'm not a big fan of mandates; but consumers can't prove a market if there is no product to buy. Tesla won't voluntarily switch to gas cars, obviously, but with the market imploding around them it would be much harder for a new company to sell a new technology on their own. And tax credits and such would be much harder to defend if it's just 1%-er Tesla owners using the credit for their "toys". Worse yet, the ZEV credit market would disappear with it, and Tesla is counting on that for their profit margins. Tesla's success very much depends upon the health of the complete plug-in market.

    And Teslas are by far the best tool to get more people interested in plug-in vehicles. We (Tesla) owners would be the best people to make a difference, even if we (plug-in owners in general) weren't about the only ones trying.
    Last edited by ChadS; 2013-02-06 at 07:56 PM.

  6. #6
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    Dec 2012
    Lost Gatos CA
    Helping change the public perception is something that we MS owners can impact directly. This approach is reasoned and very civil as a one-on-one. Let's face it - the car is a blast to drive, and will demonstrate to people very concretely that EVs are real, here and now. What better ambassador than someone who plunked down for one?

    Automakers (with the exception of Tesla) have a weak link in their distribution channel: reluctant and undereducated dealers. Our efforts and our willingness to show others will go a long way to help this entire cause. We'll soon hear more noises from these entrenched and inertia-laden companies about credits, and needing to support the 'ever-over-the-horizon' fool cell technology too, not just plug-ins. And a mandate is strong medicine.

    Personally, I believe it's important for every MS driver to carry a small pack of TMC brochures for the curious, which will inevitably stop you every day with their questions and comments. People like to walk away from a short engagement with something. They are probably available at the various stores. Check with them. We can access more than a half-dozen one page flyers (2-sided, and tri-folds) of additional background information on EVs to anyone who wants them.

    I encourage everyone to step up to help spread the excitement!
    | 85 | Silver | Tan | Pano | Air | 19's | Tech | Twins | Paint Prot.|

    One year old - Dec 21!

  7. #7
    R;SigS;P85D;SigX(soon) stevezzzz's Avatar
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    Nov 2009
    I didn't know of this site before now; I just registered and will be happy to answer people's questions.

  8. #8
    FUEL FTR carrerascott's Avatar
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    Nov 2012
    Charlottesville, Virginia
    I have signed up, though my car won't be here for a month or so.
    P85 Black/Black/Pano/Obeche Flat/Tech/Sound/Air/21" Silver/Twin/HPWC -- Delivery Window Feb 28-Mar 14
    Deposit 11/13/2012 Finalized 1/11/13 Pre-MVPA Signed 1/11/13 Delivery Info Requested 1/28/13

  9. #9
    Member tomsax's Avatar
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    Jun 2008
    Sammamish, WA
    I've been doing this sort of outreach work since we got our RAV4-EV in 2008, about a year before our Roadster. There's a lot of on-the-job training, learning how to answer the common questions well. Getting involved with other people who had experience was incredibly helpful. The Driving Electric program is a great way for Model S owners to get up to speed at being effective EV ambassadors.

    Here are a couple of examples of lessons learned over the years:

    - To start the conversation talk about the totally selfish reasons to want to drive an EV: they are more fun to drive, more convenient to fuel, and less expensive to operate. Everyone across the political spectrum can relate to those compelling reasons to drive electric.

    - Don't bring up the environment. People who care about the environment already know that EVs are good. You can waste an infinite amount of time arguing with people who don't care about the environment, or have been brainwashed into thinking tailpipes are good. That said, it helps to be prepared to answer questions about power plant emissions, battery disposal, and lithium mining.

    - When someone asks "how long does it take to charge" I used to say "about 3 hours" but later realized that's not a great answer. There are a number of better answers like "Since I charge at home while I'm sleeping, I never have to wait for a charge" or "Like my cell phone, it charges overnight while I'm sleeping" followed by "it usually takes less than an hour", then "I get about 60 miles of range per hour of charging" for someone who is really interested. Of course, once you get hooked on driving electric, you may choose to go to great lengths to make trips beyond the car's single charge range work, but that's a choice, not a requirement, of EV ownership.

    - When someone asks about driving really long distances, instead of trying to explain how to find charging stations and all that stuff, I just say that I take another car for trips that are too long to be convenient in an electric car. No car is perfect for every use and most US households have more than one. You can't haul lumber in a Miata, but that doesn't stop people from being very happy Miata owners.

    All of these conversations are more complex than what I describe, but there's a lot you'll learn as you go. I've found it incredibly helpful to work with other owners and hear how they approach talking about EVs and answering questions.
    Tom Saxton
    Nov 30 2006 to Jun 5 2009 - A long wait for an awesome ride.

  10. #10
    Dr. EVS rolosrevenge's Avatar
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    Feb 2009
    Right behind you...
    You can't haul lumber in a Miata, but that doesn't stop people from being very happy Miata owners
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    Actually, it seems you can haul all sorts of stuff in a Miata . But seriously, it's a good analogy, I just couldn't resist. Besides, TEG would have done it if I hadn't

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