Tesla Model S: The Disruptive Marketing of an Electric Car Science of Revenue
Edit: I re-read it. It's not just interesting. It's pretty outstanding actually. Changing Title.
Edit2: Best Tesla article ever? He certainly hits all of the high notes, and there are a lot of them. I'll forgive mentions of not being able to take a road trip because its a mostly true comment in the absence of a good SuperCharger network. And he does mention SuperChargers, even if he doesn't explain their purpose.