I wrote to George earlier today and received a reply from him within hours!! Sunday night in California!! Many thanks, George!!
Thanks for your ideas. We are working to do all we can to keep pricing as disciplined as possible everywhere we ship the car.
I write as Sig#9, Australia reservation holder. As an innovator on so many
fronts, I write regarding pricing in specifically, Australia.
Cars in this country are incredibly expensive, irrespective of country of
origin or type. In particular, our taxing (luxury car tax) is based on the
price of the car. The more options on the vehicle, the higher the import
price (INCLUDING, regrettably the shipping/marine insurance cost is added to
the price before tax), the higher the tax paid to the government, and
accordingly the higher the cost of the vehicle to the purchaser.
I wonder whether there is not room here for major innovation from Tesla. If
aftermaket products are added to the vehicle, and are on a separate invoice,
then again, taxation is different.
Perhaps the battery could be supplied as a separately invoiced unit, leaving
capacity "options" up to the purchaser, for installation in Australia by the
Accordingly, I am suggesting that perhaps cars could be shipped say with
ordinary pressed steel wheels and basic tyres, for example, and the
appropriate rims and tyres supplied separately. The steel wheels could be
sold to customers for use as spare wheels, for which there is demand here in
Similarly, if the tech package could be installed after sale, as a dealer
installed option. Sound package, Paint armour similarly - many companies in
Australia can apply this. The raw film package pre cut could be supplied by
Tesla. Opportunity consoles, carpeting, - many products in general could be
dealt with this way. All subject to separate invoicing.
I am sure many other parts of the car can be similarly "aftermarketed".
None of this would affect the Tesla bottom line, but would dramatically
lower the imported price of the car, and consequently the tax.
Of course, the original ORDER for the vehicle would specify what
"aftermarket" "options" would be fitted to the vehicle, so that inventory
does NOT need to be carried locally. The order page for Australia can be
specifically designed to cope with this.
It may even be a good idea to supply the final tyres from Australia, and
excess steel rims shipped back to the States for reuse on the next vehicle
Or for sale in the States to those who want spare wheels.
Thank you for your consideration.