Demand: A year ago they had little insight into long term demand, so raising the Sig prices assuming they could gouge was putting an awfully big risk on the good will driving long term reservations. And you've been pretty clear with the money that Tesla spent on stores and super chargers, that long term was a huge factor in spending priority. You words were that there was no point in the short term without a long term, yet clearly the Sig pricing was a short term money grab.
Either Tesla didn't hire and raised Sig prices to prioritize the short term cash or they prioritized against short term cash with long term super chargers and stores. Pick one, but you can't play both sides of that ball.
Quality: The interior quality was pretty terrible at the October event. The production delays have been partly attributed to quality issues. Seems it'd have been a pretty generous eye to assume in 2011 that the quality was going to be up to snuff.
Value: Every manufacturer hopes they have a value proposition.
Does any manufacturer drive their car 6 months from production, go into a meeting, then say "It's a crap car, low quality, poor value, and will have little demand." ?