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Originally Posted by vfx ...and they will pay more for an electric car...just like they will pay more for an auto's styling, it's ability to go off-road -even if they never will, and they will pay more for a car that can do double and triple the fastest they will ever drive it. For many cars are reflections of the owners and how they see themselves. |
VFX, I think you hit the nail on the head. "... cars are reflections of the owners ..." The issues Paul Scott mentions as well as yours are things that make up a person's persona. Even how much we are willing to spend is a part of who we are. We buy based on want, not need. Even the guy who can only afford a 1982 Cadillac De Ville bought it instead of a 1998 Escort because its a better fit for who he is.
Marketing people know this. Trying to rationalize the appeal of an EV entirely based on economic and social-political factors misses the mark.