Quote:
Originally Posted by TEG
Why didn't the Venturi Fetish develop such a reputation?
I think it was announced before the Roadster, and has similar supercar-like aspirations.
Why is the Roadster so much more well known and popular? - Lower price?
- Celebrity endorsements?
- First launched in California not Europe?
- Better engineered product?
- Better PR and Marketing?
- Better styling?
- ???
|
I would say the biggest reason (and certainly not the only one) is the fact that Tesla intends to produce electric cars for everyone--to be "The next great American car company"--with the Roadster as a proof-of-concept. Venturi only seems interested in toys for the super-rich.
This is an epic quest, with history filled with failures, and yet Tesla is poised to do it at an extremely opportune time. The drama and excitement from this story alone are enough to generate great media interest.
The soap opera that is the company itself keeps an attentive audience, too, ensuring that there's always something new to discuss...
-Ryan