Thread: REEVs
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Old 01-26-2008, 10:22 AM   #17 (permalink)
doug
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Quote:
Originally Posted by Brent View Post
Has GM changed the acronym?

"E-REV"

GM Media Online

Great.
Marketing probably made it "E-REV" since they thought "rev" sounded sporty and so it sounded similar "E-Flex". Of course it's ridiculous since there's no need for a hyphen in "extended - range electric vehicle." And if there were, they put it in the wrong place. I suggest GM go ahead and trademark E-Rev like I assume they must have trademarked E-Flex, since I think it better other companies don't use the term.

What does the E in E-Flex stand for anyway?
Electric?
Energy?
Environment?
Earth?
All of the above? .... how Zen.
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