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They always have the car "top off". It allows people to see the inside without having to bend down a whole lot. Crunching bones to look in a dark space does not sell cars.
The other not as obvious reason is with the “top on” it's MUCH harder to get into. So by having the car appear topless at rides, any potential customers won't go through the embarrassment and contortions of dealing with squeezing in a potential 100K ride. Even at non ride/drive events the Roadster caretakers would always have to look VERY smooth getting in and out as well.
I have a friend with an Exige. It is a really really really hard to get into the driver’s seat without banging into things and folding body parts in weird ways. But, with built in roll bars and the Lotus doorsill, it's not a fair comparison to the Roadster.
I got into the “top off” Roadster drivers seat (for a sit) at a CARB meeting. Several before me had struggled to be smooth. I glided in easily with 10 years of SCCA driving behind me. People commented on my ease but I knew it was tricky enough that “top on” would be very hard.
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The world loves to be deceived.
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