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Re: Mitsubishi to Sell Electric Vehicle in US
I think they're going to have trouble competing, but I think they have a couple advantages as well.
1.Tesla is ahead of the others having a model already being sold.
2. The older car companies will try to incorporate steel (cheap) frames to lower cost where Tesla will go with bonded frames to save weight.
3. The older car companies will be trying to change older plants to fit, which will be a bit less efficient in the long run that a new, specifically designed production plant.
4. The market is going to grow slowly for a few years before it explodes. Tesla has a chance to gain fame and a following so people think that they're are a premium quality car.
They have a tough row to hoe. Existing companies have billions to throw at the problem and experience in all of the car parts that are common between electric and ICE.
I think Tesla is a company waiting to be sold, no offense to them. I think if they do become a household name a big car company will buy them right up, to the delight of the stockholders. That might be good for us. Think of the Tesla idea with billions of dollars to spend instead of millions. Then I think they really could revolutionize the industry.
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